For The Coming Age - Collusion (dir. Dan Emmerson)
To launch ASOS’s new youth brand Collusion, Uncommon worked with Somesuch to create ‘A Portrait of A Generation’, making 100 films about 100 eighteen-year olds who were born in the year 2000. The resulting project was a 5 minute documentary exploring themes of community, gender, race, politics and activism, and 100 individual films and stills about each teen.
The project picked up two British Arrows, a D&AD wood pencil for casting, and a Creative Circle award for the photography from Tom Sloan.